/* ============================================================
   bobybraps.com — warm editorial
   ivory / cream / cherry / blush / ink  ·  Fraunces + Space Grotesk
   ============================================================ */

:root {
  --ivory: #F6F1E7;
  --cream: #EFE7DA;
  --beige: #E8DCC8;
  --cherry: #C22532;
  --cherry-deep: #8E1B24;
  --blush: #F3C9CE;
  --ink: #211B16;
  --butter: #F2D98D;
  --ink-60: rgba(33, 27, 22, .6);
  --ink-30: rgba(33, 27, 22, .3);
  --ink-12: rgba(33, 27, 22, .12);
  --ivory-80: rgba(246, 241, 231, .8);
  --font-display: "Fraunces", Georgia, serif;
  --font-body: "Space Grotesk", "Helvetica Neue", sans-serif;
  --pad-x: clamp(20px, 5vw, 72px);
}

* { margin: 0; padding: 0; box-sizing: border-box; }

/* the tilted brand band and the grain layer reach past the viewport; body
   clips them but the root still exposed a 44px sideways nudge on trackpads */
/* overscroll-behavior-x: none — with no horizontal scroll a sideways trackpad
   swipe becomes the browser's swipe-back and throws visitors off the site */
html { scroll-behavior: smooth; overflow-x: clip; overscroll-behavior-x: none; }
html.lenis, html.lenis body { scroll-behavior: auto; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 16px;
  line-height: 1.55;
  color: var(--ink);
  background: var(--ivory);
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
  overscroll-behavior-x: none;
}

img { display: block; max-width: 100%; }
a { color: inherit; }
::selection { background: var(--blush); color: var(--ink); }

/* ---------- entry curtain ---------- */
.loader {
  position: fixed;
  inset: 0;
  z-index: 400;
  background: var(--ivory);
  display: grid;
  place-items: center;
  transition: transform .95s cubic-bezier(.76, 0, .24, 1);
  /* if JS never arrives, the curtain removes itself */
  animation: loader-fallback .4s ease 3.2s forwards;
}
.loader.is-done { transform: translateY(-101%); }
.loader.is-gone { display: none; }
@keyframes loader-fallback { to { opacity: 0; visibility: hidden; } }
.loader-inner { display: grid; justify-items: center; gap: 10px; }
.loader-word {
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(2.4rem, 6vw, 4.6rem);
  font-weight: 550;
  color: var(--ink);
}
.loader-dot { color: var(--cherry); font-style: normal; }
.loader-count {
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: .34em;
  color: var(--cherry);
  font-variant-numeric: tabular-nums;
}
.loader::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: 0;
  height: 90px;
  background: linear-gradient(180deg, transparent, rgba(194, 37, 50, .08));
}

/* ---------- section side labels ---------- */
.side-label {
  position: absolute;
  top: clamp(90px, 14vh, 150px);
  left: 22px;
  writing-mode: vertical-rl;
  transform: rotate(180deg);
  font-size: 10px;
  font-weight: 500;
  letter-spacing: .3em;
  text-transform: uppercase;
  color: var(--ink-30);
  z-index: 2;
  pointer-events: none;
}

/* ---------- grain ---------- */
.grain {
  position: fixed; inset: -50%;
  width: 200%; height: 200%;
  pointer-events: none;
  z-index: 200;
  opacity: .055;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='300' height='300'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.72' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  mix-blend-mode: multiply;
}

/* ---------- primitives ---------- */
.eyebrow {
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .3em;
  text-transform: uppercase;
  color: inherit;
  opacity: .85;
}
.eyebrow-cherry { color: var(--cherry); opacity: 1; }

.section-title {
  font-family: var(--font-display);
  font-optical-sizing: auto;
  font-size: clamp(2.6rem, 6vw, 5.2rem);
  font-weight: 480;
  line-height: 1.02;
  letter-spacing: -0.015em;
  margin-top: .5em;
}
.section-title em {
  font-style: italic;
  font-weight: 420;
  color: var(--cherry);
}

.mask { display: block; overflow: hidden; }
.mask-inner { display: block; will-change: transform; }

/* word-level reveal wrappers (built by JS) */
/* room below the baseline so descenders (g, y) survive the overflow mask, and a
   hair of side room for italic overhang; the negative margins give it back */
.w { display: inline-block; overflow: hidden; vertical-align: top; padding: 0 .06em .18em; margin: 0 -.06em -.18em; }
.wi { display: inline-block; will-change: transform; transform-origin: 0 100%; }

/* trailing cursor companion */
.cursor {
  position: fixed;
  top: 0; left: 0;
  z-index: 300;
  width: 12px; height: 12px;
  margin: -6px 0 0 -6px;
  border-radius: 50%;
  background: var(--cherry);
  pointer-events: none;
  opacity: 0;
  transition: width .35s ease, height .35s ease, margin .35s ease, background .35s ease, opacity .3s ease;
  display: none;
  place-items: center;
}
body.has-motion.has-pointer .cursor { display: grid; }
.cursor-label {
  font-family: var(--font-body);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: var(--ivory);
  opacity: 0;
  transition: opacity .25s ease;
}
.cursor.is-link {
  width: 40px; height: 40px;
  margin: -20px 0 0 -20px;
  background: rgba(194, 37, 50, .16);
}
.cursor.is-card {
  width: 72px; height: 72px;
  margin: -36px 0 0 -36px;
  background: rgba(194, 37, 50, .92);
}
.cursor.is-card .cursor-label { opacity: 1; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: .5em;
  padding: .9em 1.7em;
  border-radius: 999px;
  font-family: var(--font-body);
  font-size: 14px;
  font-weight: 500;
  letter-spacing: .04em;
  text-transform: uppercase;
  text-decoration: none;
  border: 1px solid transparent;
  cursor: pointer;
  transition: box-shadow .35s ease, filter .35s ease;
  will-change: transform;
}
.btn-lg { padding: 1.05em 2.1em; font-size: 15px; }
.btn-cherry {
  position: relative;
  overflow: hidden;
  color: var(--ivory);
  background: linear-gradient(180deg, #D8404E 0%, var(--cherry) 48%, var(--cherry-deep) 100%);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, .38), 0 10px 28px rgba(142, 27, 36, .3);
}
.btn-cherry:hover { filter: brightness(1.07); box-shadow: inset 0 1px 0 rgba(255,255,255,.38), 0 16px 36px rgba(142, 27, 36, .42); }
/* light sweep across the gloss — runs on its own so the button asks to be pressed */
.btn-cherry::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(105deg, transparent 42%, rgba(255, 255, 255, .38) 50%, transparent 58%);
  transform: translateX(-130%);
  animation: btn-sheen 4.4s cubic-bezier(.55, 0, .3, 1) infinite;
}
@keyframes btn-sheen {
  0%, 58% { transform: translateX(-130%); }
  76%, 100% { transform: translateX(130%); }
}
/* the primary CTAs breathe a cherry halo */
.btn-cherry.btn-lg, .site-header .btn-cherry {
  animation: btn-breathe 3.4s ease-in-out infinite alternate;
}
@keyframes btn-breathe {
  from { box-shadow: inset 0 1px 0 rgba(255, 255, 255, .38), 0 10px 28px rgba(142, 27, 36, .3); }
  to   { box-shadow: inset 0 1px 0 rgba(255, 255, 255, .42), 0 12px 34px rgba(194, 37, 50, .52), 0 0 30px rgba(216, 64, 78, .38); }
}
/* champagne glints drifting up inside the gloss (spans injected by JS) */
.btn-cherry .spark {
  position: absolute;
  bottom: -4px;
  width: 3px; height: 3px;
  border-radius: 50%;
  background: var(--butter);
  opacity: 0;
  pointer-events: none;
  animation: spark-rise 2.8s linear infinite;
}
@keyframes spark-rise {
  0% { transform: translateY(0) scale(1); opacity: 0; }
  18% { opacity: .95; }
  100% { transform: translateY(-48px) scale(.4); opacity: 0; }
}
/* caught in the field: the button wakes up and won't let go */
.btn-magnetic { transition: scale .35s cubic-bezier(.2, .6, .2, 1); }
.btn-magnetic.is-attracted { scale: 1.06; }
.btn-cherry.is-attracted { filter: brightness(1.09); }
.btn-cherry.is-attracted::after { animation-duration: 1.6s; }
/* pulse wave radiating outward via box-shadow (survives overflow: hidden) */
.btn-cherry.is-attracted { animation: btn-ringwave 1.15s ease-out infinite; }
@keyframes btn-ringwave {
  0% {
    box-shadow: inset 0 1px 0 rgba(255, 255, 255, .42),
      0 12px 34px rgba(194, 37, 50, .52),
      0 0 0 0 rgba(216, 64, 78, .55);
  }
  100% {
    box-shadow: inset 0 1px 0 rgba(255, 255, 255, .42),
      0 12px 34px rgba(194, 37, 50, .52),
      0 0 0 26px rgba(216, 64, 78, 0);
  }
}
.btn-label { position: relative; z-index: 1; }
.btn-ghost {
  color: var(--ivory);
  border-color: rgba(246, 241, 231, .5);
  background: rgba(246, 241, 231, .06);
  backdrop-filter: blur(6px);
}
.btn-ghost:hover { border-color: var(--ivory); background: rgba(246, 241, 231, .14); }
.btn-ivory {
  color: var(--ink);
  background: var(--ivory);
  box-shadow: 0 12px 32px rgba(0, 0, 0, .25);
}
.btn-ivory:hover { background: #fff; }

:focus-visible { outline: 2px solid var(--butter); outline-offset: 3px; border-radius: 4px; }
.btn:focus-visible { outline-offset: 4px; border-radius: 999px; }

/* ---------- header ---------- */
.site-header {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 18px var(--pad-x);
  color: var(--ivory);
  transition: color .45s ease, background .45s ease, box-shadow .45s ease, padding .45s ease;
}
body.scrolled .site-header {
  color: var(--ink);
  background: rgba(246, 241, 231, .82);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  box-shadow: 0 1px 0 var(--ink-12);
  padding: 12px var(--pad-x);
}
.wordmark {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 24px;
  font-weight: 550;
  text-decoration: none;
  letter-spacing: -0.01em;
}
.wordmark-dot { color: var(--cherry); font-style: normal; }
body:not(.scrolled) .wordmark-dot { color: var(--blush); }
.site-nav { display: flex; gap: clamp(16px, 3vw, 40px); }
.site-nav a {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: .22em;
  text-transform: uppercase;
  text-decoration: none;
  opacity: .8;
  transition: opacity .25s ease;
}
.site-nav a:hover { opacity: 1; }
.site-header .btn { font-size: 12px; padding: .8em 1.5em; }

/* ---------- hero ---------- */
.hero {
  position: relative;
  min-height: 100svh;
  display: flex;
  align-items: flex-end;
  color: var(--ivory);
  overflow: clip;
}
.hero-media { position: absolute; inset: 0; z-index: -1; }
.hero-media picture, .hero-media img {
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: center 42%;
  will-change: transform;
}
.hero-media canvas {
  position: absolute;
  inset: 0;
  width: 100% !important;
  height: 100% !important;
  z-index: 1;
  opacity: 0;
  transition: opacity .7s ease;
}
.hero-shade { z-index: 2; }
.hero-shade {
  position: absolute; inset: 0;
  background:
    /* left scrim keeps the display type readable over her face/skin */
    linear-gradient(100deg, rgba(33, 10, 12, .62) 0%, rgba(33, 10, 12, .34) 34%, rgba(33, 10, 12, 0) 62%),
    linear-gradient(180deg, rgba(33, 10, 12, .5) 0%, rgba(33, 10, 12, .12) 30%, rgba(33, 10, 12, .18) 62%, rgba(63, 15, 19, .78) 100%);
}
.hero-content {
  position: relative;
  width: 100%;
  /* bottom padding leaves the centred social row its own lane */
  padding: 0 var(--pad-x) clamp(98px, 13vh, 150px);
  max-width: 1600px;
  margin: 0 auto;
}
.hero-eyebrow { color: var(--blush); margin-bottom: clamp(12px, 2vh, 24px); }
.hero-title { font-weight: 400; }
.hero-number {
  display: block;
  font-family: var(--font-display);
  font-optical-sizing: auto;
  font-size: clamp(5rem, 14.5vw, 13.5rem);
  font-weight: 560;
  line-height: .82;
  letter-spacing: -0.03em;
  margin-left: -0.04em;
  text-shadow: 0 4px 60px rgba(33, 10, 12, .35);
}
.hero-line {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(1.9rem, 5vw, 4.4rem);
  font-weight: 430;
  line-height: 1.06;
  letter-spacing: -0.01em;
  margin-top: .18em;
}
.hero-line-em em { font-style: italic; color: var(--blush); }
.hero-badge {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-top: clamp(18px, 3vh, 30px);
  padding: 9px 18px;
  border: 1px solid rgba(243, 201, 206, .45);
  border-radius: 999px;
  background: rgba(63, 15, 19, .35);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: .08em;
}
.badge-pip {
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--butter);
  box-shadow: 0 0 12px var(--butter);
}
.hero-sub {
  max-width: 50ch;
  margin-top: clamp(14px, 2.4vh, 24px);
  font-size: clamp(15px, 1.35vw, 18px);
  font-weight: 450;
  line-height: 1.6;
  color: var(--ivory);
  /* the photo underneath is busy — anchor the type to a soft dark halo */
  text-shadow: 0 1px 2px rgba(33, 10, 12, .55), 0 2px 22px rgba(33, 10, 12, .5);
}
.hero-ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: clamp(22px, 3.6vh, 36px);
}

/* ---------- social dots ---------- */
.icon-defs { position: absolute; width: 0; height: 0; overflow: hidden; }
.ic { width: 21px; height: 21px; display: block; }
.social-dot {
  display: grid;
  place-items: center;
  width: 44px; height: 44px;
  border-radius: 50%;
  color: var(--ink);
  background: var(--ivory);
  box-shadow: 0 6px 18px rgba(33, 10, 12, .28);
  transition: transform .3s cubic-bezier(.2, .6, .2, 1), background .3s ease, color .3s ease, box-shadow .3s ease;
}
.social-dot:hover {
  transform: translateY(-4px) scale(1.08);
  background: var(--cherry);
  color: var(--ivory);
  box-shadow: 0 12px 26px rgba(194, 37, 50, .45);
}
/* pinned to the foot of the hero, centred — far from the magnetic CTAs on
   the left, so hovering one never drags the other */
.hero-social {
  position: absolute;
  left: 50%;
  bottom: clamp(22px, 3.4vh, 40px);
  transform: translateX(-50%);
  display: flex;
  gap: 12px;
  z-index: 3;
}
/* footer sits on ink, so the dots invert */
.social-dot-dark {
  background: rgba(246, 241, 231, .1);
  color: var(--ivory);
  border: 1px solid rgba(246, 241, 231, .22);
  box-shadow: none;
}
.social-dot-dark:hover {
  background: var(--cherry);
  border-color: var(--cherry);
  color: var(--ivory);
}

/* ---------- scroll hint + stage arrows ---------- */
/* foot of the hero, opposite the dots: a drop runs down a hairline so the
   page reads as scrollable before anyone reaches sideways for the reel */
.scroll-hint {
  position: absolute;
  right: var(--pad-x);
  bottom: clamp(22px, 3.4vh, 40px);
  z-index: 3;
  display: flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
  color: var(--ivory);
  opacity: .85;
  transition: opacity .5s ease, transform .5s ease;
}
.scroll-hint-track {
  position: relative;
  width: 1px; height: 44px;
  background: rgba(246, 241, 231, .35);
  overflow: hidden;
}
.scroll-hint-dot {
  position: absolute;
  left: -2px; top: -6px;
  width: 5px; height: 5px;
  border-radius: 50%;
  background: var(--butter);
  box-shadow: 0 0 10px var(--butter);
  animation: scroll-hint-drop 1.9s cubic-bezier(.6, 0, .3, 1) infinite;
}
@keyframes scroll-hint-drop {
  0% { transform: translateY(0); opacity: 0; }
  15% { opacity: 1; }
  85% { opacity: 1; }
  100% { transform: translateY(50px); opacity: 0; }
}
.scroll-hint-label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .22em;
  text-transform: uppercase;
}
/* once the visitor has scrolled the hint has done its job */
body.past-top .scroll-hint { opacity: 0; transform: translateY(10px); pointer-events: none; }

/* prev/next arrows on the two pinned stages (reel + helix), in the same gloss
   as .btn-cherry: clicking through a stage is the obvious alternative to
   scrolling it. Hidden by default — shown per stage below, desktop only. */
.stage-nav {
  position: absolute;
  top: 50%;
  z-index: 30;
  width: 64px; height: 64px;
  margin-top: -32px;
  border-radius: 50%;
  border: 0;
  padding: 0;
  cursor: pointer;
  display: none;
  place-items: center;
  color: var(--ivory);
  background: linear-gradient(180deg, #D8404E 0%, var(--cherry) 48%, var(--cherry-deep) 100%);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, .38), 0 12px 30px rgba(142, 27, 36, .32);
  transition: transform .35s cubic-bezier(.2, .6, .2, 1), filter .35s ease, opacity .35s ease, box-shadow .35s ease;
}
.stage-nav svg { width: 26px; height: 26px; fill: none; stroke: currentColor; stroke-width: 2.2; stroke-linecap: round; stroke-linejoin: round; }
.stage-nav:hover { transform: scale(1.08); filter: brightness(1.07); box-shadow: inset 0 1px 0 rgba(255, 255, 255, .4), 0 16px 38px rgba(194, 37, 50, .45); }
.stage-nav:active { transform: scale(.96); }
.stage-nav:focus-visible { outline: 2px solid var(--ivory); outline-offset: 3px; }
.stage-nav[aria-disabled="true"] { opacity: .3; cursor: default; pointer-events: none; }
.stage-nav-prev { left: clamp(16px, 3vw, 48px); }
.stage-nav-next { right: clamp(16px, 3vw, 48px); }
/* the helix arrows sit outside the 1200px .path column (the station plaques
   live at its sides) but never closer than 12px to the viewport edge */
.path-nav-prev { left: clamp(-88px, calc(612px - 50vw), 12px); }
.path-nav-next { right: clamp(-88px, calc(612px - 50vw), 12px); }
.path-hud { display: none; }
@media (min-width: 721px) {
  body.has-motion .reel-nav-prev,
  body.has-motion .reel-nav-next,
  body.gl-helix .path-nav-prev,
  body.gl-helix .path-nav-next { display: grid; }
  /* counter + hint under the helix, set exactly like the reel's .ring-hud */
  /* counter in the left corner, hint in the right — the ellipse runs
     through the middle of the stage foot */
  body.gl-helix .path-hud {
    display: flex;
    position: absolute;
    left: 0; right: 0; bottom: 28px;
    z-index: 30;
    align-items: baseline;
    justify-content: flex-start;
    gap: 18px;
    white-space: nowrap;
    pointer-events: none;
  }
  .path-counter {
    font-family: var(--font-display);
    font-size: 22px;
    font-weight: 520;
    color: var(--ink);
  }
  .path-counter-current { font-size: 40px; color: var(--cherry); }
  .path-counter-sep { opacity: .4; padding: 0 6px; }
  .path-drag-hint {
    font-size: 10.5px;
    font-weight: 500;
    letter-spacing: .26em;
    text-transform: uppercase;
    color: var(--ink-60);
  }
}

/* ---------- stats strip ---------- */
.stats {
  background: var(--ivory);
  padding: clamp(56px, 9vh, 104px) var(--pad-x);
}
.stats-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  max-width: 1600px;
  margin: 0 auto;
}
.stat {
  padding: 8px clamp(16px, 2vw, 36px);
  border-left: 1px solid var(--ink-12);
  transition: transform .45s cubic-bezier(.2, .6, .2, 1);
}
.stat:hover { transform: translateY(-5px); }
.stat:hover .stat-number { color: var(--cherry); }
.stat-number { transition: color .35s ease; }
.stat:first-child { border-left: 0; padding-left: 0; }
.stat-number {
  font-family: var(--font-display);
  font-optical-sizing: auto;
  font-size: clamp(2.4rem, 3.6vw, 3.9rem);
  font-weight: 520;
  line-height: 1;
  letter-spacing: -0.02em;
  font-variant-numeric: lining-nums;
}
.stat-lead .stat-number { color: var(--cherry); }
.stat-number-unit {
  font-size: .38em;
  font-family: var(--font-body);
  font-weight: 500;
  letter-spacing: .12em;
  text-transform: uppercase;
}
.stat-label {
  margin-top: 10px;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: .06em;
}
.stat-label .count { font-family: var(--font-display); font-size: 1.25em; font-weight: 560; }
.stat-sub {
  margin-top: 5px;
  font-size: 11.5px;
  letter-spacing: .02em;
  color: rgba(33, 27, 22, .7);
}

/* ---------- brand ticker ---------- */
.sr-only {
  position: absolute;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
  border: 0;
}
/* The label sits on the page itself; each track gets its own cherry bar. */
.brands {
  position: relative;
  background: var(--ivory);
  padding: clamp(40px, 7vh, 78px) 0 clamp(46px, 8vh, 88px);
}
.brands-label {
  text-align: center;
  margin-bottom: clamp(24px, 4vh, 44px);
  font-size: clamp(13px, 1.15vw, 16px);
  font-weight: 600;
  letter-spacing: .26em;
  text-transform: uppercase;
  color: var(--cherry);
}
.brand-row {
  /* wider than the viewport so the tilted corners never leave a gap */
  width: 106%;
  margin-left: -3%;
  padding: clamp(16px, 2.6vh, 26px) 0;
  background: linear-gradient(180deg, #D0303E 0%, var(--cherry) 42%, var(--cherry-deep) 100%);
  transform: rotate(-1.1deg);
  box-shadow: 0 16px 44px rgba(142, 27, 36, .28);
  overflow: clip;
}
.brand-track {
  display: flex;
  align-items: center;
  width: max-content;
  animation: brand-scroll 44s linear infinite;
}
.brand-row-rev .brand-track {
  animation-name: brand-scroll-rev;
  animation-duration: 52s;
}
@keyframes brand-scroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@keyframes brand-scroll-rev { from { transform: translateX(-50%); } to { transform: translateX(0); } }
.brand {
  flex: 0 0 auto;
  display: inline-flex;
  align-items: center;
  padding: 0 clamp(24px, 3.4vw, 58px);
  font-family: var(--font-body);
  font-size: clamp(17px, 1.9vw, 29px);
  font-weight: 700;
  letter-spacing: -0.005em;
  white-space: nowrap;
  color: var(--ivory);
}
/* Logos ship pre-knocked-out to white (tools/knockout.py), so no filter is
   needed. Heights are set in em against the track's own font size, which keeps
   logos and wordmarks scaling together and optically balanced: a long wordmark
   logo sits lower than a square icon, the way it would in print. */
.brand img {
  height: 1.5em;
  width: auto;
  object-fit: contain;
}
.brand-wide img { height: 1.05em; }
.brand-xwide img { height: 0.85em; }
/* a stacked lockup needs the extra height or its wordmark line goes sub-pixel */
.brand-stack img { height: 2.15em; }
/* icon + its name, for marks that carry no wordmark of their own */
.brand-mark { gap: .5em; }
.brand-mark img { height: 1.42em; }
.brand-mark b { font-weight: 700; }
@media (prefers-reduced-motion: reduce) { .brand-track { animation: none; } }

/* ---------- case reel: 3D ring ---------- */
.reel-section { background: var(--cream); position: relative; }
.reel-head {
  padding: clamp(72px, 12vh, 130px) var(--pad-x) 0;
  max-width: 1600px;
  margin: 0 auto;
  display: flex;
  flex-wrap: wrap;
  align-items: flex-end;
  justify-content: space-between;
  gap: 16px;
}
.reel { position: relative; }

/* default flow (mobile + no-JS): readable vertical cards */
.ring {
  display: grid;
  gap: 28px;
  padding: 40px var(--pad-x) 72px;
  max-width: 560px;
  margin: 0 auto;
}
.ring-ghost, .ring-hud, .ring-floor { display: none; }

.reel-card {
  position: relative;
  border-radius: 18px;
  cursor: pointer;
  background: var(--beige);
  box-shadow: 0 24px 60px rgba(33, 27, 22, .18);
  aspect-ratio: 3 / 4.1;
  overflow: clip;
}
.reel-card-media { position: absolute; inset: 0; border-radius: 18px; overflow: clip; transform: translateZ(0); }
.reel-card-media img {
  width: 100%; height: 100%;
  max-width: none;
  object-fit: cover;
  will-change: transform;
  transition: scale .8s cubic-bezier(.2, .6, .2, 1);
}
.reel-card:hover .reel-card-media img { scale: 1.045; }
/* phone-only loop preview under the photo; desktop plays these inside the WebGL ring */
.reel-card-video { display: none; }
.reel-card-veil {
  position: absolute; inset: 0;
  border-radius: 18px;
  background: linear-gradient(180deg, rgba(239, 231, 218, .96), rgba(232, 220, 200, .96));
  opacity: var(--fade, 0);
  pointer-events: none;
  z-index: 3;
}
.reel-card-mirror { display: none; }

/* the immersive ring (desktop + motion only) */
@media (min-width: 721px) {
  body.has-motion .reel { height: 100vh; overflow: visible; }
  body.has-motion .ring-scene {
    position: absolute; inset: 0;
    perspective: 1700px;
    perspective-origin: 50% 44%;
    display: grid;
    place-items: center;
  }
  body.has-motion .ring {
    display: block;
    padding: 0;
    max-width: none;
    margin: 0;
    position: relative;
    width: 0; height: 0;
    transform-style: preserve-3d;
    will-change: transform;
  }
  body.has-motion .reel-card {
    --a: 0deg;
    --r: 580px;
    --cw: clamp(320px, 28vw, 440px);
    --chh: clamp(438px, 38.3vw, 602px);
    position: absolute;
    left: 0; top: 0;
    width: var(--cw);
    height: var(--chh);
    aspect-ratio: auto;
    margin-left: calc(var(--cw) / -2);
    margin-top: calc(var(--chh) / -2);
    transform: rotateY(var(--a)) translateZ(var(--r));
    overflow: visible;
    backface-visibility: hidden;
    box-shadow: 0 34px 80px rgba(33, 27, 22, .22);
  }
  body.has-motion .reel-card:nth-child(1) { --a: 0deg; }
  body.has-motion .reel-card:nth-child(2) { --a: 72deg; }
  body.has-motion .reel-card:nth-child(3) { --a: 144deg; }
  body.has-motion .reel-card:nth-child(4) { --a: 216deg; }
  body.has-motion .reel-card:nth-child(5) { --a: 288deg; }
  body.has-motion .reel-card-face { z-index: 2; }

  /* ---- WebGL reel: Three.js paints the cards, DOM keeps text + hit zones ---- */
  body.gl-reel .ring { transform: none !important; }
  body.gl-reel .reel-card-media,
  body.gl-reel .reel-card-veil,
  body.gl-reel .reel-card-mirror { display: none; }
  body.gl-reel .reel-card {
    transform: none;
    margin: 0;
    width: auto; height: auto;
    background: none;
    box-shadow: none;
    backface-visibility: visible;
    /* JS writes left/top/width/height from the GL layout each frame */
    will-change: left, top, width, height, opacity;
  }
  body.gl-reel .reel-card-face {
    position: absolute;
    inset: auto 0 0 0;
    padding: clamp(16px, 2.2vh, 26px);
    background: linear-gradient(180deg, transparent, rgba(33, 10, 12, .62) 76%);
    border-radius: 0 0 16px 16px;
    opacity: 0;               /* JS raises this only for the front card */
    overflow: hidden;
  }
  body.gl-reel .reel-endcard-inner { opacity: 0; }
  body.gl-reel .reel-endcard { background: none; }
  body.gl-reel .reel-endcard-inner { padding: clamp(20px, 3.4vh, 38px); }
  body.gl-reel .ring-scene { perspective: none; }
  body.gl-reel .ring-floor { display: none; }
  .reel-gl-canvas {
    position: absolute;
    inset: 0;
    width: 100%; height: 100%;
    pointer-events: none;
    opacity: 0;
    z-index: 0;              /* the GL planes paint under the DOM labels */
    transition: opacity .45s ease;
  }
  .reel-gl-canvas.is-ready { opacity: 1; }
  /* In GL mode the ring stops being a 3D rig and becomes a plain overlay box:
     the card rectangles handed back by reel.js are relative to the scene. */
  body.gl-reel .ring {
    position: absolute;
    inset: 0;
    width: auto; height: auto;
    transform-style: flat;
    z-index: 2;              /* above the GL canvas, which sets z-index:1 inline */
  }
  body.gl-reel .ring-ghost { z-index: 0; }
  /* mirrored reflection beneath each card */
  body.has-motion .reel-card-mirror {
    display: block;
    position: absolute;
    top: calc(100% + 16px);
    left: 0; right: 0;
    height: 70%;
    border-radius: 18px;
    overflow: clip;
    transform: scaleY(-1);
    opacity: .16;
    filter: blur(1px) saturate(.9);
    pointer-events: none;
    -webkit-mask-image: linear-gradient(0deg, rgba(0,0,0,.9), transparent 75%);
    mask-image: linear-gradient(0deg, rgba(0,0,0,.9), transparent 75%);
  }
  body.has-motion .reel-card-mirror img { width: 100%; height: 143%; object-fit: cover; }
  body.has-motion .ring-floor {
    display: block;
    position: absolute;
    left: 50%; bottom: 6%;
    width: min(72vw, 1100px);
    height: 130px;
    transform: translateX(-50%);
    background: radial-gradient(50% 50% at 50% 50%, rgba(33, 27, 22, .16), transparent 72%);
    filter: blur(8px);
    pointer-events: none;
  }
  body.has-motion .ring-ghost {
    position: absolute;
    inset: 0;
    z-index: 0;
    display: grid;
    place-items: center;
    pointer-events: none;
    font-family: var(--font-display);
    font-style: italic;
    font-weight: 500;
    font-size: clamp(6rem, 15vw, 15rem);
    letter-spacing: -0.02em;
    white-space: nowrap;
    color: rgba(194, 37, 50, .17);
    -webkit-text-stroke: 2px rgba(194, 37, 50, .42);
    text-shadow: 0 6px 60px rgba(194, 37, 50, .12);
  }
  .ring-ghost-word { display: inline-block; }
  /* each letter is its own layer so the name can shatter and reassemble */
  .ring-ghost-word .gl { display: inline-block; will-change: transform, opacity; }
  body.has-motion .ring-hud {
    display: flex;
    position: absolute;
    left: 0; right: 0; bottom: 4.5%;
    justify-content: space-between;
    align-items: baseline;
    padding: 0 var(--pad-x);
    pointer-events: none;
  }
  .ring-counter {
    font-family: var(--font-display);
    font-size: 22px;
    font-weight: 520;
    color: var(--ink);
  }
  .ring-counter-current { font-size: 40px; color: var(--cherry); }
  .ring-counter-sep { opacity: .4; padding: 0 6px; }
  .ring-drag-hint {
    font-size: 10.5px;
    font-weight: 500;
    letter-spacing: .26em;
    text-transform: uppercase;
    color: var(--ink-60);
  }
}
.reel-card-face {
  position: absolute;
  inset: auto 0 0 0;
  padding: clamp(20px, 3vh, 32px);
  color: var(--ivory);
  background: linear-gradient(180deg, transparent, rgba(33, 10, 12, .68) 78%);
}
.reel-card-brand {
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(1.5rem, 2.4vw, 2.1rem);
  font-weight: 480;
}
.reel-card-number {
  font-family: var(--font-display);
  font-size: clamp(2.4rem, 4.4vw, 3.9rem);
  font-weight: 560;
  line-height: .95;
  letter-spacing: -0.02em;
}
.reel-card-number span {
  font-family: var(--font-body);
  font-size: .3em;
  font-weight: 500;
  letter-spacing: .14em;
  text-transform: uppercase;
  opacity: .85;
}
.reel-card-tag {
  display: inline-block;
  margin-top: 12px;
  padding: 6px 14px;
  border-radius: 999px;
  background: var(--blush);
  color: var(--ink);
  font-size: 10.5px;
  font-weight: 600;
  letter-spacing: .14em;
  text-transform: uppercase;
}
.reel-endcard {
  aspect-ratio: 3 / 4.1;
  background:
    radial-gradient(120% 90% at 20% 0%, rgba(255, 255, 255, .22), transparent 55%),
    linear-gradient(165deg, #D0303E 0%, var(--cherry) 45%, var(--cherry-deep) 100%);
  cursor: default;
  display: flex;
  align-items: center;
}
.reel-endcard-inner {
  padding: clamp(24px, 4vh, 44px);
  color: var(--ivory);
  display: grid;
  gap: 22px;
  justify-items: start;
}
.reel-endcard-inner .eyebrow { color: var(--blush); }
.reel-endcard-list {
  font-family: var(--font-display);
  font-size: clamp(1.6rem, 2.6vw, 2.4rem);
  font-weight: 460;
  line-height: 1.25;
}
.reel-endcard .btn-cherry {
  background: var(--ivory);
  color: var(--cherry-deep);
  box-shadow: 0 12px 30px rgba(63, 10, 14, .35);
}

/* ---------- case overlays ---------- */
.case-overlay {
  position: fixed;
  inset: 0;
  z-index: 150;
  background: var(--ivory);
}
.case-overlay[hidden] { display: none; }
.case-scroll { height: 100%; overflow-y: auto; overscroll-behavior: contain; }
.case-close {
  position: fixed;
  top: 22px; right: max(22px, var(--pad-x));
  z-index: 10;
  width: 56px; height: 56px;
  border-radius: 50%;
  border: 1px solid var(--ink-30);
  background: var(--ivory);
  color: var(--ink);
  font-size: 16px;
  cursor: pointer;
  display: grid;
  place-items: center;
  transition: background .3s ease, color .3s ease, rotate .3s ease;
}
.case-close:hover { background: var(--cherry); border-color: var(--cherry); color: var(--ivory); rotate: 90deg; }
.case-close-hint { font-size: 8px; letter-spacing: .18em; text-transform: uppercase; margin-top: 1px; }
.case-body {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr);
  min-height: 100%;
}
.case-text {
  padding: clamp(70px, 9.5vh, 108px) clamp(28px, 4.5vw, 80px) clamp(40px, 6vh, 70px);
  max-width: 720px;
}
.case-title {
  font-family: var(--font-display);
  font-size: clamp(3rem, 7vw, 6rem);
  font-weight: 500;
  line-height: .95;
  letter-spacing: -0.02em;
  margin-top: .35em;
}
.case-hero-number {
  margin-top: 20px;
  font-family: var(--font-display);
  font-size: clamp(3.4rem, 7vw, 6.2rem);
  font-weight: 560;
  line-height: .9;
  letter-spacing: -0.03em;
  color: var(--cherry);
}
.case-hero-unit {
  display: block;
  font-family: var(--font-body);
  font-size: clamp(12px, 1.1vw, 15px);
  font-weight: 500;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--ink);
  margin-top: 14px;
}
.case-lede {
  margin-top: 26px;
  font-size: clamp(16px, 1.4vw, 19px);
  line-height: 1.6;
  max-width: 48ch;
}
.case-stats {
  margin-top: 28px;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));
  gap: 1px;
  background: var(--ink-12);
  border-block: 1px solid var(--ink-12);
}
.case-stats > div { background: var(--ivory); padding: 18px 18px 18px 0; padding-left: 18px; }
.case-stats dt {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 2vw, 2rem);
  font-weight: 540;
  letter-spacing: -0.01em;
}
.case-stats dd { margin-top: 4px; font-size: 12px; letter-spacing: .04em; color: var(--ink-60); }
.case-kicker {
  margin-top: 24px;
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(1.35rem, 2.2vw, 1.9rem);
  font-weight: 450;
  line-height: 1.3;
  max-width: 26ch;
  background-image: linear-gradient(transparent 62%, var(--butter) 62%, var(--butter) 92%, transparent 92%);
}
.case-media { position: relative; min-height: 60vh; }
.case-media img {
  position: sticky;
  top: 0;
  width: 100%; height: 100vh;
  object-fit: cover;
}

/* ---------- lookbook: photos drift in the background, the niches speak ---- */
.lookbook {
  position: relative;
  background: var(--ivory);
  padding: clamp(80px, 13vh, 150px) var(--pad-x) clamp(80px, 13vh, 150px);
  overflow: clip;
}
.lookbook-inner {
  position: relative;
  max-width: 1500px;
  margin: 0 auto;
  min-height: clamp(560px, 92vh, 860px);
}
.lookbook-words {
  position: relative;
  z-index: 1;
  max-width: 700px;
  margin: 0 auto;
  text-align: center;
  padding-top: clamp(20px, 5vh, 60px);
}
.niche-list {
  list-style: none;
  margin-top: clamp(28px, 5vh, 52px);
}
.niche-list li {
  font-family: var(--font-display);
  font-size: clamp(2.6rem, 5.6vw, 4.8rem);
  font-weight: 620;
  line-height: 1.16;
  letter-spacing: -0.015em;
  color: var(--ink);
  text-shadow: 0 2px 30px rgba(246, 241, 231, .9);
}
.niche-list li em {
  font-style: italic;
  font-weight: 480;
  color: var(--cherry);
}
/* the two frames float behind the words, tilted like dropped prints */
.look {
  position: absolute;
  z-index: 0;
  width: min(30vw, 400px);
  border-radius: 16px;
  overflow: clip;
  background: var(--beige);
  box-shadow: 0 30px 70px rgba(33, 27, 22, .18);
  will-change: transform;
}
.look img {
  width: 100%;
  height: auto;
  aspect-ratio: 3072 / 5504; /* full figure, head included */
  object-fit: cover;
}
.look-a { left: max(-2vw, -30px); top: 4%; rotate: -6deg; }
.look-b { right: max(-2vw, -30px); top: 30%; rotate: 5deg; }

/* ---------- case video: always the full frame, never cropped ---------- */
.case-video {
  width: 100%;
  height: 100vh;
  object-fit: contain;
  background: var(--ink);
  position: sticky;
  top: 0;
  display: block;
}

/* ---------- the path ---------- */
.path-section {
  position: relative;
  background: var(--ivory);
  padding: clamp(80px, 13vh, 150px) 0 clamp(40px, 7vh, 90px);
}
.path-head { padding: 0 var(--pad-x); max-width: 1600px; margin: 0 auto; }
.path {
  position: relative;
  max-width: 1200px;
  margin: clamp(40px, 7vh, 80px) auto 0;
  height: clamp(2000px, 250vh, 2900px);
}
.path-svg { position: absolute; inset: 0; width: 100%; height: 100%; overflow: visible; }
.path-line-bg { stroke: var(--beige); stroke-width: 2; }
.path-line { stroke: var(--cherry); stroke-width: 2.5; }
.path-line-hot {
  stroke: #E85563;
  stroke-width: 4;
  stroke-linecap: round;
  opacity: 0;
  filter: drop-shadow(0 0 7px rgba(216, 64, 78, .85));
}
.path-node {
  fill: var(--ivory);
  stroke: var(--beige);
  stroke-width: 2.5;
  transition: fill .45s ease, stroke .45s ease;
}
.path-node.is-active { fill: var(--cherry); stroke: var(--cherry); }
.path-dot {
  fill: var(--cherry);
  stroke: var(--ivory);
  stroke-width: 3;
}
.path-dot-glow { fill: var(--cherry); opacity: .35; }
.path-stations { list-style: none; }
.path-station {
  position: absolute;
  left: var(--sx); top: var(--sy);
  width: min(320px, 30vw);
}
.path-station-right { transform: translateY(-50%); }
.path-station-left { transform: translate(-100%, -50%); text-align: right; }
/* hairline connector from station to its node */
.path-station::after {
  content: "";
  position: absolute;
  top: 50%;
  width: clamp(24px, 4.5vw, 64px);
  height: 1.5px;
  background: var(--beige);
  transition: background .45s ease;
}
.path-station-right::after { right: 100%; margin-right: 12px; }
.path-station-left::after { left: 100%; margin-left: 12px; }
.path-station.is-active::after { background: var(--cherry); }
/* ---------- helix mode: the process as a 3D coil around the boxes video ----- */
.helix-scene { display: none; }
.helix-video {
  position: absolute;
  width: 2px; height: 2px;
  opacity: 0.01;
  pointer-events: none;
}
body.gl-helix .path { height: 100vh; }
body.gl-helix .helix-scene {
  display: block;
  position: absolute;
  inset: 0;
  overflow: clip;
}
body.gl-helix .helix-scene canvas {
  position: absolute;
  inset: 0;
  width: 100% !important;
  height: 100% !important;
}
body.gl-helix .path-svg,
body.gl-helix .glow-blob { display: none; }
body.gl-helix .path-stations { position: absolute; inset: 0; z-index: 2; pointer-events: none; }
body.gl-helix .path-station {
  left: 0; top: 0;
  width: min(300px, 25vw);
  transition: opacity .25s ease;
  will-change: left, top, opacity;
  /* readable over the video: near-solid ivory plaque under the text */
  background: rgba(246, 241, 231, .95);
  -webkit-backdrop-filter: blur(14px);
  backdrop-filter: blur(14px);
  border: 1px solid rgba(194, 37, 50, .16);
  border-radius: 16px;
  padding: 18px 22px 20px;
  box-shadow: 0 16px 44px rgba(33, 27, 22, .14);
}
body.gl-helix .path-station h3 {
  font-size: 18px;
  font-weight: 700;
  color: var(--ink);
  opacity: 1;
}
body.gl-helix .path-station p {
  font-size: 14.5px;
  line-height: 1.5;
  color: rgba(33, 27, 22, .88);
  opacity: 1;
}
body.gl-helix .path-station .path-station-num {
  color: var(--cherry);
  -webkit-text-stroke: 0;
  font-size: clamp(2rem, 2.8vw, 2.8rem);
}
body.gl-helix .path-station.is-active {
  background: rgba(246, 241, 231, .985);
  border-color: rgba(194, 37, 50, .4);
  box-shadow: 0 20px 52px rgba(142, 27, 36, .2);
}
body.gl-helix .path-station::after { display: none; }
body.gl-helix .path-station.st-right { transform: translate(34px, -50%); text-align: left; }
body.gl-helix .path-station.st-left { transform: translate(calc(-100% - 34px), -50%); text-align: right; }

/* ambient light drift */
.glow-blob {
  position: absolute;
  width: min(46vw, 620px);
  aspect-ratio: 1;
  border-radius: 50%;
  filter: blur(70px);
  pointer-events: none;
  animation: blob-drift 20s ease-in-out infinite alternate;
}
.glow-blob-a {
  top: 8%; left: -12%;
  background: radial-gradient(circle, rgba(243, 201, 206, .55), transparent 68%);
}
.glow-blob-b {
  top: 52%; right: -14%;
  background: radial-gradient(circle, rgba(242, 217, 141, .4), transparent 68%);
  animation-delay: -9s;
}
@keyframes blob-drift {
  from { transform: translate3d(0, -4%, 0) scale(1); }
  to { transform: translate3d(6%, 7%, 0) scale(1.18); }
}
.path-station-num {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(2.2rem, 3.4vw, 3.4rem);
  font-weight: 560;
  line-height: 1;
  color: transparent;
  -webkit-text-stroke: 1.2px var(--cherry);
  transition: color .5s ease;
}
.path-station.is-active .path-station-num { color: var(--cherry); }
.path-station h3 {
  margin-top: 12px;
  font-family: var(--font-body);
  font-size: 15px;
  font-weight: 600;
  letter-spacing: .02em;
}
.path-station p {
  margin-top: 6px;
  font-size: 12.5px;
  line-height: 1.5;
  color: var(--ink-60);
}
body.has-motion .path-station h3,
body.has-motion .path-station p { opacity: .3; transform: translateY(6px); transition: opacity .5s ease, transform .5s ease; }
body.has-motion .path-station.is-active h3,
body.has-motion .path-station.is-active p { opacity: 1; transform: none; }
body.has-motion .path-station.is-active p { opacity: .85; }
body:not(.has-motion) .path-station-num { color: var(--cherry); }
/* Helix mode: the plaque itself fades by depth (JS), so the type inside it
   must stay fully opaque — the flat-path dimming above would wash it out. */
body.gl-helix .path-station h3,
body.gl-helix .path-station p { opacity: 1; transform: none; }

/* ---------- rates ---------- */
.rates { position: relative; background: var(--cream); padding: clamp(80px, 13vh, 150px) var(--pad-x); }
.rates-inner {
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(0, .92fr);
  gap: clamp(40px, 6vw, 100px);
  max-width: 1500px;
  margin: 0 auto;
  align-items: start;
}
.rates-list { list-style: none; margin-top: clamp(30px, 5vh, 54px); }
.rates-list li {
  display: flex;
  align-items: baseline;
  gap: 14px;
  padding: 20px 0;
  border-bottom: 1px solid var(--ink-12);
}
.rates-list li:first-child { border-top: 1px solid var(--ink-12); }
.rates-item { font-family: var(--font-display); font-size: clamp(1.2rem, 1.8vw, 1.6rem); font-weight: 460; }
.rates-dots { flex: 1; border-bottom: 1.5px dotted var(--ink-30); transform: translateY(-4px); }
.rates-format {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--cherry);
  white-space: nowrap;
}
.rates-cta { margin-top: clamp(26px, 4vh, 40px); }
.rates-permanent {
  margin-top: clamp(30px, 5vh, 48px);
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(1.4rem, 2.4vw, 2.1rem);
  font-weight: 440;
  line-height: 1.3;
  max-width: 26ch;
}
.rates-permanent em {
  font-style: italic;
  background-image: linear-gradient(transparent 60%, var(--blush) 60%, var(--blush) 94%, transparent 94%);
}
.rates-notes { list-style: none; margin-top: clamp(24px, 4vh, 40px); }
.rates-notes li {
  position: relative;
  padding: 10px 0 10px 22px;
  font-size: 13px;
  color: rgba(33, 27, 22, .72);
}
.rates-notes li::before {
  content: "";
  position: absolute;
  left: 0; top: 17px;
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--blush);
  border: 1.5px solid var(--cherry);
  box-sizing: border-box;
}
.rates-media {
  position: sticky;
  top: 90px;
  border-radius: 18px;
  overflow: clip;
  rotate: 1.6deg;
  box-shadow: 14px 14px 0 0 var(--blush), 0 30px 70px rgba(33, 27, 22, .2);
}
.rates-media img { width: 100%; height: clamp(480px, 74vh, 760px); object-fit: cover; will-change: transform; }

/* ---------- cta ---------- */
.cta {
  position: relative;
  min-height: 94svh;
  display: grid;
  place-items: center;
  overflow: clip;
  color: var(--ivory);
  text-align: center;
}
.cta-media { position: absolute; inset: -10% 0; z-index: -1; }
.cta-media img { width: 100%; height: 100%; object-fit: cover; object-position: center 30%; will-change: transform; }
.cta::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(63, 15, 19, .55), rgba(33, 10, 12, .3) 45%, rgba(63, 15, 19, .72));
}
.cta-content { position: relative; padding: 120px var(--pad-x); display: grid; justify-items: center; gap: clamp(20px, 4vh, 36px); }
.cta-content .eyebrow { color: var(--blush); }
.cta-title {
  font-family: var(--font-display);
  font-size: clamp(3.4rem, 11vw, 10.5rem);
  font-weight: 500;
  line-height: .92;
  letter-spacing: -0.02em;
  text-shadow: 0 6px 70px rgba(33, 10, 12, .4);
}
.cta-title em { font-style: italic; color: var(--blush); }
.cta .btn-ivory { text-transform: none; letter-spacing: .02em; font-size: 16px; }

/* ---------- footer ---------- */
.footer {
  background: var(--ink);
  color: var(--ivory);
  padding: clamp(48px, 8vh, 90px) var(--pad-x) 36px;
  overflow: clip;
}
.footer-wordmark {
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(4.4rem, 16.5vw, 16rem);
  font-weight: 500;
  line-height: .9;
  letter-spacing: -0.03em;
  color: var(--cherry);
  margin-left: -0.03em;
  user-select: none;
}
.footer-wordmark .ltr { display: inline-block; will-change: transform; }
.footer-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 18px 32px;
  margin-top: clamp(32px, 6vh, 60px);
  padding-top: 24px;
  border-top: 1px solid rgba(246, 241, 231, .16);
  font-size: 13px;
}
.footer-mail { font-family: var(--font-display); font-style: italic; font-size: 17px; text-decoration: none; }
.footer-mail:hover { color: var(--blush); }
.footer-social { display: flex; flex-wrap: wrap; gap: 12px; }
.footer-legal { opacity: .55; letter-spacing: .06em; }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 1023px) {
  .stats-grid { grid-template-columns: repeat(2, 1fr); gap: 28px 0; }
  .stat { border-left: 0; padding-left: 0; padding-right: 24px; }
  .stat:nth-child(even) { border-left: 1px solid var(--ink-12); padding-left: 24px; }
  .rates-inner { grid-template-columns: 1fr; }
  .rates-media { position: static; rotate: 0deg; box-shadow: 0 24px 60px rgba(33, 27, 22, .2); max-width: 560px; }
  .case-body { grid-template-columns: 1fr; }
  .case-media { min-height: 0; order: -1; height: 44vh; }
  .case-media img { position: static; height: 100%; }
  .case-video { position: static; height: 100%; }
  .case-text { padding-top: clamp(32px, 5vh, 48px); }
}

@media (max-width: 720px) {
  .site-nav { display: none; }
  /* hero on a phone: her face owns the top half, the type owns the bottom.
     The paragraph goes — the stats strip right below carries the same story. */
  .hero-media picture, .hero-media img { object-position: center 30%; }
  .hero-shade {
    background:
      linear-gradient(180deg, rgba(33, 10, 12, .42) 0%, rgba(33, 10, 12, .06) 20%, rgba(33, 10, 12, .08) 40%, rgba(33, 10, 12, .62) 58%, rgba(63, 15, 19, .9) 100%);
  }
  .hero-content { padding-bottom: 96px; }
  .hero-eyebrow { margin-bottom: 10px; }
  .hero-number { font-size: 4.9rem; }
  .hero-line { font-size: 1.85rem; }
  .hero-badge { margin-top: 16px; padding: 8px 14px; font-size: 12px; line-height: 1.45; text-wrap: balance; }
  .hero-sub { display: none; }
  .hero-ctas { gap: 10px; margin-top: 20px; }
  .hero-ctas .btn {
    flex: 1 1 0;
    justify-content: center;
    padding: 1em .9em;
    font-size: 13.5px;
    letter-spacing: .03em;
    white-space: nowrap;
  }
  /* reel: default vertical card flow */
  .reel-card { aspect-ratio: 3 / 3.8; }
  .reel-endcard { aspect-ratio: 3 / 3.8; }
  /* path → vertical line */
  .path { height: auto; padding: 0 var(--pad-x); }
  .path-svg { display: none; }
  .path-stations {
    position: relative;
    display: grid;
    gap: 40px;
    padding-left: 34px;
    border-left: 2px solid var(--beige);
  }
  .path-station { position: static; width: auto; transform: none; text-align: left; }
  .path-station::after { display: none; }
  .glow-blob { display: none; }
  .side-label { display: none; }
  .path-station::before {
    content: "";
    position: absolute;
    left: -7px;
    width: 12px; height: 12px;
    border-radius: 50%;
    background: var(--ivory);
    border: 2.5px solid var(--cherry);
    box-sizing: border-box;
    margin-top: 12px;
  }
  .path-station h3, .path-station p { opacity: 1; transform: none; }
  .path-station .path-station-num { color: var(--cherry); -webkit-text-stroke: 0; }
  .stats-grid { grid-template-columns: 1fr; gap: 30px; }
  .stat:nth-child(even) { border-left: 0; padding-left: 0; }
  .stat { border-bottom: 1px solid var(--ink-12); padding-bottom: 24px; }
  .stat:last-child { border-bottom: 0; }
  /* lookbook: the words lead, the two prints follow as a dropped pair */
  .lookbook { padding-top: clamp(64px, 10vh, 96px); }
  .lookbook-inner {
    min-height: 0;
    display: grid;
    grid-template-columns: 1fr 1fr;
    column-gap: 16px;
    align-items: start;
  }
  .lookbook-words { grid-column: 1 / -1; order: -1; padding-top: 0; }
  .look { position: relative; width: 100%; margin: 48px 0 0; box-shadow: 0 18px 40px rgba(33, 27, 22, .16); }
  .look-a { left: auto; top: auto; rotate: -4deg; }
  .look-b { right: auto; top: auto; rotate: 4deg; margin-top: 88px; }
  .case-close { top: 14px; right: 14px; width: 48px; height: 48px; }
  .footer-row { flex-direction: column; align-items: flex-start; }
}

/* ---------- reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: .001s !important;
    animation-iteration-count: 1 !important;
    transition-duration: .001s !important;
  }
  .path-station h3, .path-station p { opacity: 1; transform: none; }
  .path-station .path-station-num { color: var(--cherry); }
}

/* ============================================================
   SEPTEMBER 2026 — stats stamp · Why brands rebook · The series
   ============================================================ */

/* stats date stamp (PLANS 1.5) */
.stats-stamp {
  max-width: 1600px;
  margin: clamp(22px, 3.6vh, 36px) auto 0;
  font-size: 11.5px;
  font-weight: 500;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: rgba(33, 27, 22, .55);
}

/* ---------- why brands rebook ---------- */
.rebook {
  position: relative;
  background: var(--cream);
  padding: clamp(80px, 13vh, 150px) var(--pad-x);
}
.rebook-inner {
  display: grid;
  grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr);
  gap: clamp(36px, 6vw, 96px);
  max-width: 1500px;
  margin: 0 auto;
  align-items: start;
}
.rebook-lede {
  margin-top: 22px;
  max-width: 40ch;
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(1.15rem, 1.6vw, 1.45rem);
  line-height: 1.4;
  color: var(--ink-60);
}
.rebook-list { list-style: none; border-top: 1px solid var(--ink-12); }
.rebook-list li {
  display: grid;
  grid-template-columns: 34px minmax(0, 1fr);
  gap: 4px 16px;
  padding: 20px 0 20px;
  border-bottom: 1px solid var(--ink-12);
}
.rebook-list li::before {
  content: "✓";
  grid-row: 1 / span 2;
  width: 26px; height: 26px;
  border-radius: 50%;
  display: grid; place-items: center;
  background: var(--cherry);
  color: var(--ivory);
  font-size: 13px;
  font-weight: 700;
}
.rebook-list b {
  font-family: var(--font-display);
  font-size: clamp(1.15rem, 1.7vw, 1.55rem);
  font-weight: 520;
  letter-spacing: -0.01em;
}
.rebook-list span { font-size: 13px; color: var(--ink-60); }

/* ---------- the series: Theodore ---------- */
.series {
  position: relative;
  background: var(--ink);
  color: var(--ivory);
  padding: clamp(72px, 10vh, 120px) var(--pad-x) clamp(64px, 9vh, 104px);
  overflow: clip;
}
.series::before {
  /* a slow cherry glow behind the headline number */
  content: "";
  position: absolute;
  left: 74%; top: 26%;
  width: min(70vw, 900px); aspect-ratio: 1;
  transform: translate(-50%, -50%);
  background: radial-gradient(circle, rgba(194, 37, 50, .28), transparent 62%);
  filter: blur(40px);
  pointer-events: none;
}
.side-label-light { color: rgba(246, 241, 231, .3); }
.series-inner { position: relative; max-width: 1500px; margin: 0 auto; }
.series .eyebrow { color: var(--blush); }
.series .eyebrow i { font-style: italic; text-transform: none; letter-spacing: .04em; font-family: var(--font-display); font-size: 14px; }
.series .section-title { color: var(--ivory); }
.series .section-title em { color: var(--blush); }
.series-lede {
  margin-top: 22px;
  max-width: 48ch;
  font-size: clamp(15px, 1.3vw, 18px);
  line-height: 1.6;
  color: rgba(246, 241, 231, .78);
}
.series-top {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(32px, 5vw, 80px);
  align-items: end;
}
.series-headline { text-align: right; margin-top: 0; }
.series-big {
  font-family: var(--font-display);
  font-size: clamp(5.5rem, 11vw, 11rem);
  font-weight: 560;
  line-height: .82;
  letter-spacing: -0.035em;
  color: var(--cherry);
  text-shadow: 0 10px 90px rgba(194, 37, 50, .35);
}
.series-big-label {
  margin-top: 14px;
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(1.3rem, 2.4vw, 2.1rem);
  color: var(--ivory);
}
.series-split {
  margin-top: 12px;
  font-size: 12px;
  font-weight: 500;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: rgba(246, 241, 231, .5);
}
.series-split i { font-style: normal; text-transform: none; letter-spacing: .04em; }
.series-stats {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  margin-top: clamp(36px, 5vh, 56px);
  border-top: 1px solid rgba(246, 241, 231, .14);
}
.series-stats li {
  padding: 26px clamp(12px, 1.8vw, 28px) 24px;
  border-left: 1px solid rgba(246, 241, 231, .14);
}
.series-stats li:first-child { border-left: 0; padding-left: 0; }
.series-stats b {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(2rem, 3.4vw, 3.6rem);
  font-weight: 520;
  line-height: 1;
  letter-spacing: -0.02em;
}
.series-stats b { white-space: nowrap; }
.series-stats b + span { display: block; margin-top: 8px; font-size: 12.5px; color: rgba(246, 241, 231, .62); }
.series-eps {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(16px, 2.4vw, 32px);
  max-width: 900px;
  margin: clamp(36px, 5vh, 56px) auto 0;
}
.ep {
  position: relative;
  border-radius: 18px;
  overflow: clip;
  aspect-ratio: 9 / 16;
  background:
    radial-gradient(120% 80% at 30% 0%, rgba(194, 37, 50, .35), transparent 60%),
    linear-gradient(180deg, #2B221D, #17120F);
  box-shadow: 0 30px 70px rgba(0, 0, 0, .45);
}
.ep-video { width: 100%; height: 100%; object-fit: cover; display: block; }
.ep figcaption {
  position: absolute;
  inset: auto 0 0 0;
  padding: 18px 20px;
  background: linear-gradient(180deg, transparent, rgba(0, 0, 0, .7));
}
.ep figcaption b { display: block; font-family: var(--font-display); font-size: 1.15rem; font-weight: 520; }
.ep figcaption span { display: block; font-size: 12px; letter-spacing: .12em; text-transform: uppercase; color: rgba(246, 241, 231, .7); }
/* the link pill sits in the card's corner so the caption keeps its full width */
.ep-link {
  position: absolute;
  top: 14px; right: 14px;
  padding: 7px 11px;
  border: 1px solid rgba(243, 201, 206, .4);
  background: rgba(23, 18, 15, .45);
  backdrop-filter: blur(6px);
  -webkit-backdrop-filter: blur(6px);
  border-radius: 999px;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--blush);
  text-decoration: none;
  white-space: nowrap;
  transition: background .3s ease, color .3s ease;
}
.ep-link:hover { background: var(--blush); color: var(--ink); }
.series-foot {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 16px 32px;
  max-width: 900px;
  margin: clamp(32px, 5vh, 48px) auto 0;
  padding-top: 24px;
  border-top: 1px solid rgba(246, 241, 231, .14);
}
.fit-chips { list-style: none; display: flex; flex-wrap: wrap; gap: 8px; margin: 0; }
.fit-chips li {
  padding: 8px 14px;
  border-radius: 999px;
  border: 1px solid rgba(246, 241, 231, .22);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: .06em;
}

@media (max-width: 1023px) {
  .rebook-inner { grid-template-columns: 1fr; }
  .series-stats { grid-template-columns: repeat(3, 1fr); gap: 20px 0; }
  .series-stats li:nth-child(4) { border-left: 0; padding-left: 0; }
  .series-top { grid-template-columns: 1fr; }
  .series-headline { text-align: left; margin-top: 36px; }
}
@media (max-width: 720px) {
  .stats-stamp { line-height: 1.7; }
  .rebook-list li { grid-template-columns: 30px 1fr; }
  .series-stats { grid-template-columns: repeat(2, 1fr); gap: 8px 0; }
  .series-stats li { padding: 18px 12px 14px; }
  .series-stats li:nth-child(odd) { border-left: 0; padding-left: 0; }
  .series-stats li:nth-child(4) { border-left: 1px solid rgba(246, 241, 231, .14); padding-left: 16px; }
  .series-eps {
    display: flex;
    gap: 14px;
    max-width: none;
    margin-left: calc(-1 * var(--pad-x));
    margin-right: calc(-1 * var(--pad-x));
    padding: 6px var(--pad-x) 18px;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    scroll-padding-inline: var(--pad-x); /* snap to the gutter, not the viewport edge */
    -webkit-overflow-scrolling: touch;
    scrollbar-width: none;
  }
  .series-eps::-webkit-scrollbar { display: none; }
  .ep { flex: 0 0 min(68vw, 300px); scroll-snap-align: start; }
  .series-foot { justify-content: flex-start; }
  .series-foot .btn { width: 100%; justify-content: center; }
  .series-big { font-size: clamp(5rem, 24vw, 8rem); }
  .side-label-light { display: none; }
  /* section seams: desktop padding stacked on both sides of a boundary left
     a quarter-screen of blank cream on a phone */
  .reel-section { padding-top: 64px; }
  /* the reel on a phone: a snap row you swipe, same gesture as the Theodore
     episodes — tapping a card still opens its case */
  .ring {
    display: flex;
    gap: 14px;
    max-width: none;
    margin: 0;
    padding: 24px var(--pad-x) 40px;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    scroll-padding-inline: var(--pad-x);
    -webkit-overflow-scrolling: touch;
    scrollbar-width: none;
  }
  .ring::-webkit-scrollbar { display: none; }
  .reel-card { flex: 0 0 min(72vw, 320px); scroll-snap-align: start; }
  .reel-endcard-inner { padding: 24px 22px; gap: 16px; }
  .reel-endcard-list { font-size: 1.35rem; }
  .reel-card-video {
    display: block;
    position: absolute;
    inset: 0;
    width: 100%; height: 100%;
    object-fit: cover;
    pointer-events: none;
    opacity: 0;
    transition: opacity .5s ease;
  }
  .reel-card-video.is-playing { opacity: 1; }
  .lookbook { padding-bottom: 56px; }
  .rates, .rebook { padding-top: 64px; padding-bottom: 64px; }
  .path-section { padding-top: 64px; }
  /* contact: the headline was landing on her mouth — hold it to the foot of the frame */
  .cta { align-items: end; }
  .cta-content { padding: 0 var(--pad-x) 72px; }
  .cta-media img { object-position: center 12%; }
  /* scroll hint: just the hairline, tucked right of the centred social dots */
  .scroll-hint-label { display: none; }
  .scroll-hint { right: 16px; }
}