Sofi Rose · @bobybraps

300M+ monthly views. Story-driven. Brand-safe.

1B+ views across platforms in the last 90 days

Relationship, humor, lifestyle & beauty content across Instagram, TikTok, YouTube, Facebook and Snapchat. Creator-led concepts with proven viral upside — built to integrate brands seamlessly.

Scroll to explore

370M

Reel views, last 30 days

Instagram alone · 114M accounts reached

1B+

Views, last 90 days

across 5 platforms

2.5M+

Followers, 5 platforms

Facebook 920K · Instagram 722K · TikTok 474K · YouTube 215K · Snapchat 196K

40+

Reels in a row over 1M views

longest run to date · several Reels over 20M

71% women

61% aged 18–34

US is the #1 market at 22%

Updated September 2026 · Instagram Insights · Meta reach reported as Instagram + Facebook combined

Brands I’ve worked with

Darry Ring, Ulike, Kling AI, TikTok, SHEIN, CapCut, Prada, Meitu, Halara, Giorgio Armani, PolyBuzz, Dreo, Appediet.

Selected work

The reel

Sofi wearing heart jewelry against blush and cherry silk

Darry Ring

10.5M views

Viral organic

Surreal poster of Sofi beside a giant bobybraps lipstick

Kling AI

7.3M views

Best-performing sponsored asset

Sofi at a warm pink vanity mirror

Dreo

4 campaigns

Returning partner

Sofi seated on a podium draped in blush and cherry silk

Duet

1M+ across 4 campaigns

Couple niche

And more

Hypic 273K · Appediet 229K · Ulike 211K — and 150+ more

Start a campaign

Original series · “When you forget you married for money”

Meet Theodore.

A recurring comedy character with a built-in audience. Brands don’t just book the creator — they book the character the audience already shows up for.

700M+

public views in under three months

Meta 442M (Instagram + Facebook) · TikTok 223M · YouTube 48M

  • 48episodes
  • 11Mmedian views per episode
  • 92%of episodes over 1M views
  • 31.6Mlikes
  • +300Kfollowers gained from the series
Instagram ↗
Married for money83.7M views · Meta 82.8M
Instagram ↗
Aren’t you bored?54.7M views · Meta 36.2M
Instagram ↗
Fight with your girlfriend44.2M views · TikTok 34M
  • Apps & games
  • Gadgets
  • Home & comfort
  • Food & drink
  • Wellness
Book a Theodore episode

Range

One creator, every register.

  • Beauty
  • Fashion
  • Lifestyle
  • Relationship
  • Humor

Partnership

Built around your brief.

  • Instagram ReelFeed · Reels · Stories
  • TikTok videoNative · Spark-ready
  • YouTube ShortsVertical
  • Story integrationPer frame

“Every integration remains live on my channels permanently.”

  • Instagram deliverables — Reels, reposts, or Stories — are scoped at Instagram tier; TikTok, YouTube and Facebook distribution can be bundled.
  • Multi-platform bundles available — platform mix scoped per campaign.
  • Paid usage, Spark Ads/whitelisting, ad codes and licensing quoted separately based on term and scope.
  • Rates are quoted per campaign after brief review — response within 24–48h.
Get rates
Sofi seated on a pyramid of cherry-red bobybraps gift bags

Reliability

Why brands rebook.

The industry's most common creator problems — missed deadlines, unapproved posts, disappearing content — are the exact things I've never done in 150+ campaigns.

  • Never missed a confirmed posting date150+ campaigns
  • Every script and draft approved in writingbefore anything goes live
  • Every sponsored post still livenone ever deleted
  • Contracts within 48h · replies within 24–48hone point of contact, start to close
  • Post-campaign performance reportafter every collaboration, unprompted

How we work

Brief to closeout, one clean line.

  1. 01

    Brief & scope alignment

    Campaign goals, deliverables, usage rights and timeline locked first.

  2. 02

    Creative concept + draft

    Native concept built for your audience, then draft shared for feedback.

  3. 03

    Revisions & approval

    Fast revision loop with clear notes and final go-live signoff.

  4. 04

    Publishing & reporting

    Content goes live on schedule with links and performance summary.

  5. 05

    Invoice & closeout

    Invoice, remittance confirmation, and campaign closure.

Email only

Partner with me

sofi@bobybraps.com